Bringing the world of fashion home -Avirate

Avirate was launched on June 2010 during the IIFA Film festival and was the proud sponsor of the IIFA Fashion Show. Aviraté, Sri Lanka’s pioneer high-street fashion label, launched its flagship store in Sri Lanka on December 7th, 2010. The launch of our on-trend store with its international range of fashion wear will ideally coincide with the upcoming season, and is bound to offer every woman a stylish and sophisticated experience she wouldn’t want to miss.

Derived from the Sanskrit word ‘Avirati’, which means sensuality, the new Aviraté collection designed by Timex is aptly poised to do justice to this name and the essence of the brand.

As one of Sri Lanka’s preferred labels, Avirate has boldly paved the way for a new era in fashion and was a proud sponsor of Colombo Fashion Week 2011. Matching international standards in design and quality, Avirate appeals to every woman’s sense of style and sensuality with a range of every day and evening wear, lingerie, shoes and accessories to compliment the many yous; and is also an exotic expression from an island that’s said to be one of the most romantic destinations in the world.

Aviraté is Sri Lanka’s latest and only destination store that’s home to a complete range of on-trend fashion. What’s more, Aviraté is also the first and only store in Sri Lanka to treat each and every woman to the personal attention of an entourage of Customer Service Representatives who are trained and skilled to offer expert style advice and assistance. This gives each client the freedom to express herself through a wide and versatile range of fashion wear, whilst offering her the comfort of expert style advice should she require it. Because at Aviraté, it’s not about selling; it’s about accentuating the inherent sensuality of a woman.

Aviraté is a venture by Timex, one of the top 5 apparel manufacturers of our country, and is partners with some of the biggest names in fashion, such as Espirit, Wallis, M&Co, Jones New York, Diesel, and Marks & Spencer. Timex is also amongst the top 10 apparel manufacturers in the world. Driven by a vision par excellence, Timex’s commitment towards continued growth and exploring new possibilities in the fashion stage led to it winning the National Chamber of Exporters of Sri Lanka Award (NCE Export Award) in 2006 and the All Star Award in 2007.